Analytics
What drives profit across the fleet: revenue against real cost, contribution by vehicle, rate against utilization and per-mile economics.
Sample data · Dec 2025 – Nov 2026
12-Month Revenue
$128.7k
+11.4%vs prior 12M
Total Vehicle Cost
$85.4k
+14.2%cost grew faster
Contribution Margin
33.6%
−1.1 pts
Rental Days
1,486
+92of 2,228 available
Revenue per Mile
$0.84
+$0.03
Wear Cost per Mile
$0.19
+$0.02depr. + maint.
Revenue, Cost and Net Contribution
Margin peaked at 50% in July and fell to 13% in October as costs outran a seasonal demand dip
Where the Money Goes
12-month cost breakdown
- Depreciation$31,420 (37%)
- Financing$24,860 (29%)
- Insurance$11,280 (13%)
- Maintenance / wear$10,940 (13%)
- Cleaning & supplies$4,120 (5%)
- Platform & tolls$2,780 (3%)
Net Contribution by Vehicle · November MTD
Two vehicles lose money: the paused Tahoe still carries fixed cost, and the Ioniq 5 has not completed a trip yet
Booked Rate vs Utilization
October held rate near $93 but utilization fell to 58%, a sign the rate was above what demand supported
Investment Payback Preview
Months to recover purchase basis from net contribution
Preview
- 2023 Toyota RAV4 Hybrid18 mo
- 2022 Tesla Model 322 mo
- 2021 Honda Odyssey27 mo
- 2020 BMW X561 mo
Illustrative values only. The full vehicle investment analysis (acquisition, resale and what-if scenarios) is a later step.
Per-Mile Economics
Revenue per mile against full cost per mile. Negative margin is highlighted.